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Walt Disney Company (Asia Pacific)
Brand Guide Books
The Brand Guide Books were created for newly-employed senior executives to familiarise with the Disney brand values and guidelines for the Asia Pacific regions. We designed the books by elaborating the core values of the brand into something fun, entertaining, creative and people-oriented. Two versions of the guidebooks were produced at different stages over a course of 3 years from design to printing and we also created an universal template for adaptations into different languages.